The poster collection
The Villemot saga
In 1953, Bernard Villemot created Orangina's first advertising campaign poster featuring a parasol shaped like an orange peel.
The poster conveyed a strong visual message, and the orange peel on a blue background set the groundwork for future communications. The breakthrough artwork signaled the birth of a great brand. Mr. Villemot understood the importance of the brands five features, which are still used today in all Orangina communications.
Who was Bernard Villemot?
From the mid-1930s up until his death in 1989, Monsieur Villemot was one of Frances busiest, most illustrious poster artists. His bold strokes, vivid colors and trademark shapely girls were sketched with economy of line and form. Villemots working theory was that a good poster must be a telegram, and he fully lived up to that mantra, dispatching vibrant messages with clarity and wit.